Selling beverages on Amazon and other marketplaces means meeting packaging and labeling rules for liquids and dated products. We prep and replenish FBA inventory, fulfill seller-fulfilled orders and keep marketplace stock in the same lot-controlled pool as your other channels.
FBA prep for liquids and dated products
Amazon publishes specific packaging and prep requirements for liquids, glass and products with expiration dates. Liquid containers must be sealed to prevent leakage, glass needs protective packaging, and expiration-dated items must show the date in a readable format on the unit and the case. Requirements change from time to time, so we check Amazon's current Seller Central guidance for each shipment type rather than relying on memory.
Our team applies FNSKU labels where required, bags or protects units, builds compliant multi-packs, and labels cases and pallets for inbound shipments. Each FBA shipment records the lots sent, so you know which best-by dates are sitting inside Amazon's network.
Upstream inventory and replenishment
Many beverage brands keep most of their inventory with a 3PL and send Amazon only what it needs to cover sales between replenishments. That protects you from capacity limits, storage fees on slow-moving stock and the risk of aging lots expiring inside FBA.
We hold the bulk stock, create replenishment shipments sized to your sell-through and send them by small parcel or LTL depending on carton count. Because heavy beverage cases make inbound freight a real cost, we help you compare Amazon's inbound placement options against the freight to reach them so the full landed cost is visible before you commit.
Seller-fulfilled and other marketplaces
Not every marketplace order should run through FBA. Heavy multi-packs, glass, and products that need special packaging can make seller-fulfilled shipping the better choice on some SKUs. We fulfill seller-fulfilled Amazon orders, Walmart Marketplace orders and TikTok Shop orders from the same inventory as your DTC store, using the same tested pack-outs.
Marketplaces measure sellers on ship times, valid tracking and cancellation rates, so we treat their cutoffs seriously. Orders import automatically, ship within the required handling time and post tracking back to the channel. If you participate in a marketplace's premium shipping programs, we can align cutoffs and service levels with the program's rules.
Keeping marketplace stock fresh
Amazon and other marketplaces set rules on remaining shelf life for dated products, and units that are too close to expiration may be refused at inbound or removed later. We apply minimum-life rules when allocating lots to FBA shipments, so marketplaces receive stock with enough life to sell through.
Shorter-dated inventory stays in our warehouse where it can be sold through DTC, bundles or promotions instead of being disposed of inside a marketplace. Reporting shows which lots are where, by channel, so you can manage the whole network's freshness rather than just what sits on our shelves.
What's included
- FNSKU labeling and liquid-safe unit prep
- Expiration-date labeling on units and cases
- Lot-recorded FBA inbound shipments
- Case-pack and pallet replenishment by parcel or LTL
- Seller-fulfilled Amazon, Walmart and TikTok Shop orders
- Minimum shelf-life allocation by channel
- Marketplace handling-time compliance
Frequently asked questions
Does Amazon accept beverages in FBA?
Yes, Amazon accepts many non-alcoholic beverages in FBA, subject to its category requirements, packaging rules for liquids and glass, and expiration-dating requirements. Some products may need approval or have restrictions, so check Seller Central for your category.
Do you affix expiration dates for Amazon?
Yes. We can apply expiration-date labels in the format Amazon requires on units and on case labels when your packaging does not already display a compliant date.
Should I use FBA or seller-fulfilled for heavy cases?
It depends on fees, weight and damage risk for each SKU. Many beverage brands use FBA for single units and small packs, and ship heavy multi-packs or glass seller-fulfilled. We help you compare both.
Are you affiliated with Amazon?
No. We are an independent fulfillment provider that supports brands selling on Amazon and other marketplaces. We are not affiliated with or endorsed by any marketplace.