DTC beverage fulfillment means getting a heavy, fragile, dated product to a customer's door intact, fresh and at a shipping cost the order can absorb. We connect to your store, pick the oldest eligible lot, pack in a format-specific shipper and rate-shop every parcel.
Why drink orders need a different pick-and-pack
A drink order is dense. A 12-pack of 12 oz cans is roughly ten pounds of liquid before packaging, and a case of glass bottles is heavier and more fragile still. General-merchandise workflows that drop units into the nearest box with air pillows were never designed for that mass moving around inside a parcel.
Our DTC workflow starts from the format. Each SKU is assigned a pack-out at onboarding: which shipper, which insert, whether a liner is required and how multi-SKU orders combine. Pack stations are stocked for those formats, so a packer is never improvising with a box that is almost the right size. The result is consistent packaging that protects the product and keeps dimensional weight under control.
Store integrations and order routing
Orders flow in automatically from Shopify, WooCommerce, BigCommerce, TikTok Shop, Walmart Marketplace and other channels through native integrations or common order-management platforms. Tracking numbers post back to the storefront and the customer receives carrier notifications.
If you hold inventory in more than one of our 25 U.S. markets, routing rules send each order to the location that can ship it in the fewest zones with stock on hand. That matters for beverages because a heavy parcel's cost rises quickly with distance, and fewer days in transit also means fewer days exposed to summer heat or winter cold. Rules can also hold an order for a full case, split shipments only when you allow it, or prioritize subscription renewals during peak demand.
Freshness rules on every DTC order
Every unit picked for a DTC order comes from the first-expiring lot that still meets your shelf-life rules. You decide the minimum remaining life a direct customer should receive, for example a set number of weeks before best-by, and the system enforces it.
Lots that drop below the threshold are flagged before they become a problem, so you can redirect them into promotions, sampling, donation or a discounted bundle while they still have value. This is the difference between knowing your short-dated exposure weeks in advance and discovering it during a cycle count.
Heavy-parcel shipping without margin leaks
Beverage shipping cost is driven by billable weight, zone and surcharges, and the levers we control are carton size, packaging weight, carrier mix and where inventory sits. Shippers are sized tightly to the product so dimensional weight stays close to actual weight. Rate shopping compares carriers and service levels on every parcel, including regional carriers where they serve your customers well.
We also watch for the less visible costs: residential and delivery-area surcharges, additional-handling triggers for heavy or non-standard packages, and address-correction fees. Your reporting shows cost per order by SKU mix and destination, so you can make decisions about bundle sizes, free-shipping thresholds and a second fulfillment location using your own data.
What's included
- Same-day shipping on orders received before cutoff
- Format-specific shippers for cans, glass, PET, powders and coffee
- FEFO picking with per-channel minimum shelf-life rules
- Multi-carrier rate shopping on every parcel
- Branded boxes, inserts, samples and gift notes
- Multi-location order routing across 25 U.S. markets
- Returns inspection with restock or dispose decisions by lot
Frequently asked questions
Which eCommerce platforms do you integrate with?
We integrate with Shopify, WooCommerce, BigCommerce, TikTok Shop, Walmart Marketplace and Amazon, plus common order-management and subscription platforms. Orders import automatically and tracking posts back to the store.
Can you ship single cans or bottles, not just full cases?
Yes. We can ship eaches, mixed-SKU orders and full cases. Each order size uses a pack-out designed for it, so a single glass bottle gets the same protection as a full case.
Do you offer custom branded packaging?
Yes. We can use your branded shippers, printed inserts, tissue, stickers and samples, provided the packaging passes our drop testing for the formats it will carry.
How do you handle beverage returns?
Returned beverages are inspected for seal integrity, damage and remaining shelf life. Based on your rules, they are restocked to the original lot, set aside for sampling or disposed of, and every outcome is reported.